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Privacy Policy

Who we are

Ideal4Finance is a trading name of Ideal Sales Solutions Ltd and is a licensed credit broker and not a lender. Ideal Sales Solutions Ltd is authorised and regulated by the Financial Conduct Authority. Firm Reference Number 703401. Ideal Sales Solutions Ltd is registered in England and Wales (Company Number 06724294), Registered Office at Unit 3, The Crossroads Business Centre, Freckleton Street, Kirkham, Preston, PR4 2SH.

The General Data Protection Regulations ("GDPR") requires companies and individuals who process Personal Data to explain how it will be used and for what purpose. This policy explains how Ideal Sales Solutions Ltd will process your Personal Data. We will not use your Personal Data for any other purpose without first informing you. We regularly review our privacy policy and from time to time we may need to make some changes. If we make any substantial changes we will post a notice on our website.

What do we mean by "Your Personal Data?"

Your Personal Data means any information that describes or relates to your personal circumstances. Your Personal Data may identify you directly, for example your name, address, date of birth and National Insurance number. Your Personal Data may also identify you indirectly, for example, your employment situation, or any information that could be associated with your cultural or social identity.

Why we process your Personal Data

GDPR requires companies and individuals to have a valid lawful basis for processing Personal Data. When you apply for a loan with Ideal4Finance you do so on the understanding that you are entering into a contract with Ideal4Finance for the supply of credit broking services. You can find a copy of our terms and conditions here. We need to process your Personal Data in order to fulfil and comply with our contractual obligations. This includes obtaining personal loan quotes from our panel of lenders and providing advice throughout the process.

If your application is not successful or you decide not to go ahead with any offer made by our lender/s then we will store your Personal Data in accordance with our data retention policy. We may need to process your Personal Data in the future provided it is in our legitimate business interest to do so and your rights are not affected. For example, we may need to respond to requests from a lender or our compliance service provider relating to the advice we have given you, or to make contact with you to seek feedback on the service you received.

On occasion, we will use your Personal Data for contractual responsibilities we may owe our regulator (The Financial Conduct Authority) or for wider compliance with any legal or regulatory obligation to which we might be subject. In such circumstances, we would be processing your Personal Data in order to meet a legal, compliance or other regulatory obligation to which we are subject.

We use consent as a lawful basis to process your Personal Data for marketing purposes. We obtain consent by providing you with the option to opt-in by ticking the relevant boxes at the end of our application form. We will only send you information we think that you may be interested in and only via the methods you have opted-in to (Phone, e-mail and/or SMS). You can withdraw or amend your consent at any time by clicking the link at the bottom of our marketing communications or by contacting our compliance team using the contact details below.

What Personal Data do we collect?

The information we collect from you during your application includes the following:

How we collect your Personal Data

Personal Data we collect from you may be obtained either directly, or indirectly from a third party. The way we may obtain your Personal Data directly includes:

We may obtain your Personal Data indirectly as follows:

How your Personal Data will be used

Your Personal Data will be used for the following:

Who do we share your Personal Data with?

To provide you with our credit broking services we need to share your Personal Data with certain companies or individuals. Where possible we have provided details below:

Lender Privacy Policy
1st Stop Personal Loans https://www.1ststop.co.uk/privacy-policy
Bamboo https://www.bambooloans.com/s/how-we-use-your-information/
Evolution Money https://www.evolutionmoney.co.uk/legal/privacy-policy
Lendable https://www.lendable.co.uk/privacy
Progressive Money https://www.progressivemoney.co.uk/legal/privacy-policy
Savvy https://www.savvy.co.uk/Privacy/
Shawbrook https://www.shawbrook.co.uk/privacy-notice/
Zopa https://www.zopa.com/privacy-policy
Broker Privacy Policy
Choice Loans https://www.choicebusinessloans.co.uk/privacy-policy/

How to withdraw your consent

If you no longer wish to receive marketing information from Ideal4Finance you can withdraw your consent at any time. We will provide you with an option to opt out every time we send you any marketing information, however you can also e-mail compliance@ideal4finance.com and we will remove your details from future communications. We will endeavour to remove your details as soon as possible, normally within 2 working days.

How long do we retain your Personal Data?

We only retain your Personal Data for as long as is necessary for the purpose we obtained it for. If you have applied for a loan we will need to retain your information either electronically or in paper format for a minimum of 6 years after our business relationship with you has ended. This will help us with any future complaints. If we are holding your details for marketing purposes and you decide to withdraw your consent, we will erase your Personal Data unless it is still required for the purpose above.

We will keep your Personal Data secure in accordance with our legal responsibilities. We will take reasonable steps to safeguard your Personal Data against it being accessed unlawfully or maliciously by a third party. We also expect you to take reasonable steps to safeguard your own privacy when transferring information to us, such as not sending confidential information over unprotected email, ensuring email attachments are password protected or encrypted and only using secure methods of postage when original documentation is being sent to us.

Your rights as an individual

GDPR introduces certain rights for individuals, we have listed those rights below:

Right to be informed - You have the right to be informed about the collection and use of your Personal Data. We have set out our privacy policy to be concise, transparent, intelligible and easily accessible so that information such as our purpose for processing your data and who it will be shared with is clear at the time the data is collected.

Right of access - You have the right to access a copy of your Personal Data. This is commonly referred to as a subject access request. The right of access helps you to understand how and why we are using your data and to check it is being done lawfully. You may need to provide proof of your identity before we can consider your request.

Right to rectification - You have the right to have inaccurate Personal Data rectified, or completed if it is incomplete. If the data we hold about you is inaccurate or incomplete you can contact us and we will rectify it.

Right to erasure (Right to be forgotten) - You have the right to have your Personal Data erased. The right to erasure is not absolute and only applies in certain circumstances. For example we will not be able to erase your Personal Data if it is still necessary for the purpose we originally collected or processed it for.

Right to restrict processing - You have the right to request the processing of your Personal Data is restricted or suppressed. This is not an absolute right and only applies in certain circumstances, where it does apply we are permitted to store your Personal Data but not use it.

Right to data portability - You have the right to obtain and reuse your Personal Data for your own purposes across different services. It allows you to move, copy or transfer Personal Data easily from one IT environment to another in a safe and secure way however it only applies to data processed by automated means (ie excluding paper files).

Right to object - You have the right to object to the processing of your Personal Data. You can object to the processing of your Personal Data if it is for direct marketing purposes or based on legitimate interests.

Rights related to automated decision making including profiling - This right allows individuals to access certain safeguards against the risk that a potentially damaging decision is taken solely without human intervention.

You can contact Ideal4Finance to exercise any of your rights via the contact details below.

What cookies do we use?

To make our site work properly, we sometimes place small data files called cookies on your device. Most websites do this too. What are cookies?

A cookie is a small text file that a website saves on your computer or mobile device when you visit the site. It enables the website to remember your actions and preferences (such as login, language, font size and other display preferences) over a period of time, so you don’t have to keep re-entering them whenever you come back to the site or browse from one page to another. How do we use cookies?

A number of our pages use cookies to remember:

Also, our pages use a cookie to anonymously gather statistics on how you got there and what pages you visited. Enabling these cookies is not strictly necessary for the website to work but it will provide you with a better browsing experience. You can delete or block these cookies, but if you do that some features of this site may not work as intended. The cookie-related information is not used to identify you personally and the pattern data is fully under our control. These cookies are not used for any purpose other than those described here.

Our cookies look like this:


3rd party cookies:

Google Analytics
How to disable cookies

You can control and/or delete cookies as you wish – for details, see aboutcookies.org. You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some services and functionalities may not work.

How to contact us

If you would like to contact us to exercise any of your rights in respect of data protection or you have any queries you can contact our compliance team using the details below:

How to make a complaint

If you have any concerns about the use of your Personal Data you can also make a complaint to the Information Commissioner's Office (ICO) using the details below:

UPDATED: May 2018