When budgets are skin-tight, marketing might be the first cost you want to look to cut. While traditional advertising approaches are expensive and hard to measure, small businesses have never had better access to cost-effective, trackable tools for marketing. Here are a few marketing strategies that can help you market finance for your small business...
Ask for referrals
Don’t be shy about asking for customer referrals. The majority of people say they are willing to provide a referral if asked, but very few take the initiative to do it on their own. Referrals make it easier to get in the door with new customers. If you aren’t asking for them, you are missing opportunities.
It is a lot less expensive to keep a customer than it is to get a new one. That’s why establishing strong relationships with your customer base is crucial. One of the ways you can do that is by keeping in touch with people through email marketing. Ask customers for their email address when they visit your store or website. Then, make your communications informative, helpful and professional — something your customers will look forward to receiving.
Pay attention to social media
Every post matters and should be on-brand. Social media requires consistency and focus. Make sure that what’s posted across channels is in line with your brand. Make sure the writing is on-point and professional. Experiment with Facebook advertising - they are an effective and inexpensive way for you to market to their target audiences.
Offer a consultation service
If your business involves providing professional services, why not encourage people to have access to your expertise by offering free consultations? This is a great way of building your brand awareness and mentioning finance is an option.
Make it obvious you offer finance
In your store using business cards, leaflets, flyers, posters, back drops in windows, banner stands.
By far the easiest way for you to inform your customers about your financing programs is to put the ‘Finance available’ on the price tag.
Fully trained staff
Ensure staff are fully trained to have the confidence to mention finance during all customer interactions in-store.
Promote finance on your website
Telling customers that finance is available as soon as they hit your site ensures they consider you rather than going to the competition. Creating a finance section on your website will help your customers gain a better understanding of how it works and how they can apply for hassle free finance.
Try Google ads to promote you offer finance. Google Ads is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results. Call them now on 0800 640 8898 to get started.
Offer seasonal events which can be based around change of weather or public holidays.
Traditional marketing methods
Other traditional marketing methods to try are radio, TV, newspapers, magazines, word-of-mouth, brochures and flyers.
Don't forget to send in your adverts to your Account Managers for approval, prior to making them live.
Call us now on 020 3841 2820.